{"id":82,"date":"2016-08-22T21:59:05","date_gmt":"2016-08-22T21:59:05","guid":{"rendered":"https:\/\/oceanwp.org\/simple\/product\/breitling-chronograph-watch\/"},"modified":"2026-08-07T17:56:12","modified_gmt":"2026-08-08T00:56:12","slug":"backprevious-booknext-book-the-12-powers-of-a-marketing-leader","status":"publish","type":"product","link":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/","title":{"rendered":"The 12 Powers of a Marketing Leader"},"content":{"rendered":"
Reviews<\/h5>\n
\n

Align your customer\u2019s needs with your company\u2019s process and you\u2019ll find yourself creating or leading a market sector.\u00a0The 12 Powers of a Marketing Leader<\/i>\u00a0shows you how! Thomas Barta and Patrick Barwise have conducted critical primary research to produce an astounding new framework that will change the way you market your company and meet your customers\u2019 needs! The framework, derived from comprehensive new research, offers everything you need to know to be a superior market leader! Thank you, Barta and Barwise, for sharing your secrets to success!<\/p>\n

Marshall Goldsmith<\/strong>\u00a0the Thinkers 50 #1 Leadership Thinker in the world<\/p>\n

This is the book we\u2019ve all been waiting for. A masterful dissection of what it really takes to lead marketing, written in a pragmatic, compelling way that everyone can use to grow their business and further their career. In a world where the fundamentals of marketing are being challenged daily by technology, it provides a roadmap for how to lead, despite the rapidly changing context. The 12 principles identify what really matters\u2014with insight and wisdom.<\/p>\n

Syl Saller<\/strong>\u00a0former Global CMO, Diageo<\/p>\n

A must-read for every present and future CMO who cares about making a difference.<\/p>\n

Seth Godin<\/strong>\u00a0author,\u00a0This Is Marketing<\/em><\/p>\n<\/div>\n

\n
\n

Thomas Barta is one of the world\u2019s premier experts on marketing leadership.<\/p>\n

He is a former McKinsey partner. He studies how people transform organizations\u2014including the world\u2019s largest study, with over 67,000 executive assessments, on what makes for an impactful Chief Marketing Officer.<\/p>\n

Thomas is the co-author of the path-breaking leadership book:\u00a0The 12 Powers of a Marketing Leader.<\/em><\/p>\n

He has consulted and marketed for over 20 years, in 14 industries, in 45 countries. His clients include many of the world\u2019s most prominent organizations, including over two dozen from the Fortune 500.<\/p>\n

\u200b\u200bAfter a fast-track marketing career at Kimberly-Clark (Kleenex), Thomas joined McKinsey to help CEOs deliver profitable growth in a bigger way. As a dean of McKinsey\u2019s highest-rated program, Thomas trained more than one thousand firm leaders on making change happen without formal authority.<\/p>\n

Thomas has spoken to thousands of executives worldwide \u2014 at events for firms as diverse as Adobe, Google, IBM, SAP, and The Financial Times \u2014 about breaking silos and actualizing customer focus\u2014in today\u2019s global, digital world.<\/p>\n

\u200b\u200bThomas is the Global Dean of the Marketing Academy CMO Fellowship and an Honorary Fellow of the Marketing Society.<\/p>\n<\/div>\n

\n
\n
\n
\n
\n
ISBN<\/span>\u00a0978-1-77458-775-1
\n$24.95\u00a0CAD<\/span>\u00a0\u2022<\/span>\u00a0$17.95\u00a0USD<\/span>
\nPublished JANUARY 20TH, 2026<\/span><\/div>\n
6 x 9\u00a0\u2022<\/span>\u00a0244\u00a0Pages<\/span>
\nPAPERBACK, EBOOK<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How to Succeed by Building Customer and Company Value<\/h2>\n
Thomas Barta and Patrick Barwise<\/div>\n

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?<\/strong><\/p>\n

The 12 Powers of a Marketing Leader<\/i>, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors\u2013or Powers\u2013that drive marketers\u2019 business impact and career success. Reading it, you\u2019ll learn how to:<\/p>\n

    \n
  • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company\u2019s priorities.<\/li>\n
  • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.<\/li>\n
  • MOBILIZE YOUR TEAM: Build and align a winning marketing team.<\/li>\n
  • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.<\/li>\n<\/ul>\n

    By zeroing in on the value creation zone (\u201cV-Zone\u201d)\u2013the all-important overlap between your company\u2019s and customers\u2019 needs\u2013you\u2019ll be able to help the business win in the market\u2013and achieve your career goals.\u00a0Warning:<\/i>\u00a0This is\u00a0not\u00a0<\/i>a marketing book. It\u2019s a\u00a0leadership book for marketers<\/i>, using the latest research on what works\u2013and what doesn\u2019t\u2013in marketing\u2019s digital age.<\/p>\n

    BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.<\/strong><\/p>\n","protected":false},"featured_media":386,"template":"","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":400,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","omw_enable_modal_window":"enable"},"product_brand":[],"product_cat":[15,29],"product_tag":[],"class_list":["post-82","product","type-product","status-publish","has-post-thumbnail","product_cat-books","product_cat-business","entry","has-media","first","outofstock","shipping-taxable","purchasable","product-type-simple","has-rating","has-product-nav","col","span_1_of_3","owp-content-center","owp-thumbs-layout-horizontal","owp-btn-big","owp-tabs-layout-horizontal","has-no-thumbnails"],"yoast_head":"\nThe 12 Powers of a Marketing Leader - ZendegiPress.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 12 Powers of a Marketing Leader - ZendegiPress.com\" \/>\n<meta property=\"og:description\" content=\"How to Succeed by Building Customer and Company Value Thomas Barta and Patrick Barwise WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors\u2013or Powers\u2013that drive marketers\u2019 business impact and career success. Reading it, you\u2019ll learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company\u2019s priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. MOBILIZE YOUR TEAM: Build and align a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone (\u201cV-Zone\u201d)\u2013the all-important overlap between your company\u2019s and customers\u2019 needs\u2013you\u2019ll be able to help the business win in the market\u2013and achieve your career goals.\u00a0Warning:\u00a0This is\u00a0not\u00a0a marketing book. It\u2019s a\u00a0leadership book for marketers, using the latest research on what works\u2013and what doesn\u2019t\u2013in marketing\u2019s digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/\" \/>\n<meta property=\"og:site_name\" content=\"ZendegiPress.com\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-08T00:56:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zendegi.com\/press\/wp-content\/uploads\/2016\/08\/12PowersMarketingLeader_WEB-Resized.jpeg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/product\\\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\\\/\",\"url\":\"https:\\\/\\\/zendegi.com\\\/press\\\/product\\\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\\\/\",\"name\":\"The 12 Powers of a Marketing Leader - ZendegiPress.com\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/product\\\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/product\\\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/zendegi.com\\\/press\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/12PowersMarketingLeader_WEB-Resized.jpeg.webp\",\"datePublished\":\"2016-08-22T21:59:05+00:00\",\"dateModified\":\"2026-08-08T00:56:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/product\\\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/zendegi.com\\\/press\\\/product\\\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/product\\\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\\\/#primaryimage\",\"url\":\"https:\\\/\\\/zendegi.com\\\/press\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/12PowersMarketingLeader_WEB-Resized.jpeg.webp\",\"contentUrl\":\"https:\\\/\\\/zendegi.com\\\/press\\\/wp-content\\\/uploads\\\/2016\\\/08\\\/12PowersMarketingLeader_WEB-Resized.jpeg.webp\",\"width\":900,\"height\":1350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/product\\\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/zendegi.com\\\/press\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shop\",\"item\":\"https:\\\/\\\/zendegi.com\\\/press\\\/shop\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The 12 Powers of a Marketing Leader\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/#website\",\"url\":\"https:\\\/\\\/zendegi.com\\\/press\\\/\",\"name\":\"ZendegiPress.com\",\"description\":\"Zendegi Press\",\"publisher\":{\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/zendegi.com\\\/press\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/#organization\",\"name\":\"ZendegiPress.com\",\"url\":\"https:\\\/\\\/zendegi.com\\\/press\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/zendegi.com\\\/press\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Zendegi-Press-header-2.png\",\"contentUrl\":\"https:\\\/\\\/zendegi.com\\\/press\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Zendegi-Press-header-2.png\",\"width\":1460,\"height\":235,\"caption\":\"ZendegiPress.com\"},\"image\":{\"@id\":\"https:\\\/\\\/zendegi.com\\\/press\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 12 Powers of a Marketing Leader - ZendegiPress.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/","og_locale":"en_US","og_type":"article","og_title":"The 12 Powers of a Marketing Leader - ZendegiPress.com","og_description":"How to Succeed by Building Customer and Company Value Thomas Barta and Patrick Barwise WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors\u2013or Powers\u2013that drive marketers\u2019 business impact and career success. Reading it, you\u2019ll learn how to: MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company\u2019s priorities. MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. MOBILIZE YOUR TEAM: Build and align a winning marketing team. MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone (\u201cV-Zone\u201d)\u2013the all-important overlap between your company\u2019s and customers\u2019 needs\u2013you\u2019ll be able to help the business win in the market\u2013and achieve your career goals.\u00a0Warning:\u00a0This is\u00a0not\u00a0a marketing book. It\u2019s a\u00a0leadership book for marketers, using the latest research on what works\u2013and what doesn\u2019t\u2013in marketing\u2019s digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.","og_url":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/","og_site_name":"ZendegiPress.com","article_modified_time":"2026-08-08T00:56:12+00:00","og_image":[{"width":900,"height":1350,"url":"https:\/\/zendegi.com\/press\/wp-content\/uploads\/2016\/08\/12PowersMarketingLeader_WEB-Resized.jpeg.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/","url":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/","name":"The 12 Powers of a Marketing Leader - ZendegiPress.com","isPartOf":{"@id":"https:\/\/zendegi.com\/press\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/#primaryimage"},"image":{"@id":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/#primaryimage"},"thumbnailUrl":"https:\/\/zendegi.com\/press\/wp-content\/uploads\/2016\/08\/12PowersMarketingLeader_WEB-Resized.jpeg.webp","datePublished":"2016-08-22T21:59:05+00:00","dateModified":"2026-08-08T00:56:12+00:00","breadcrumb":{"@id":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/#primaryimage","url":"https:\/\/zendegi.com\/press\/wp-content\/uploads\/2016\/08\/12PowersMarketingLeader_WEB-Resized.jpeg.webp","contentUrl":"https:\/\/zendegi.com\/press\/wp-content\/uploads\/2016\/08\/12PowersMarketingLeader_WEB-Resized.jpeg.webp","width":900,"height":1350},{"@type":"BreadcrumbList","@id":"https:\/\/zendegi.com\/press\/product\/backprevious-booknext-book-the-12-powers-of-a-marketing-leader\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zendegi.com\/press\/"},{"@type":"ListItem","position":2,"name":"Shop","item":"https:\/\/zendegi.com\/press\/shop\/"},{"@type":"ListItem","position":3,"name":"The 12 Powers of a Marketing Leader"}]},{"@type":"WebSite","@id":"https:\/\/zendegi.com\/press\/#website","url":"https:\/\/zendegi.com\/press\/","name":"ZendegiPress.com","description":"Zendegi Press","publisher":{"@id":"https:\/\/zendegi.com\/press\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zendegi.com\/press\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/zendegi.com\/press\/#organization","name":"ZendegiPress.com","url":"https:\/\/zendegi.com\/press\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zendegi.com\/press\/#\/schema\/logo\/image\/","url":"https:\/\/zendegi.com\/press\/wp-content\/uploads\/2026\/08\/Zendegi-Press-header-2.png","contentUrl":"https:\/\/zendegi.com\/press\/wp-content\/uploads\/2026\/08\/Zendegi-Press-header-2.png","width":1460,"height":235,"caption":"ZendegiPress.com"},"image":{"@id":"https:\/\/zendegi.com\/press\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/zendegi.com\/press\/wp-json\/wp\/v2\/product\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zendegi.com\/press\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/zendegi.com\/press\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zendegi.com\/press\/wp-json\/wp\/v2\/media\/386"}],"wp:attachment":[{"href":"https:\/\/zendegi.com\/press\/wp-json\/wp\/v2\/media?parent=82"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/zendegi.com\/press\/wp-json\/wp\/v2\/product_brand?post=82"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/zendegi.com\/press\/wp-json\/wp\/v2\/product_cat?post=82"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/zendegi.com\/press\/wp-json\/wp\/v2\/product_tag?post=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}