{"id":80,"date":"2016-08-22T21:53:54","date_gmt":"2016-08-22T21:53:54","guid":{"rendered":"https:\/\/oceanwp.org\/simple\/product\/electric-leather-watch\/"},"modified":"2026-08-07T17:56:12","modified_gmt":"2026-08-08T00:56:12","slug":"obviously-awesome","status":"publish","type":"product","link":"https:\/\/zendegi.com\/press\/product\/obviously-awesome\/","title":{"rendered":"Obviously Awesome"},"content":{"rendered":"
Reviews<\/h5>\n
\n

Obviously Awesome<\/i>\u00a0is the definitive guide to product positioning and a must-read for product leaders. April Dunford\u2019s method cuts through the noise, providing laser focus on the true essence of why your customers care about your products and how to communicate your value effectively. This book is a game-changer for your positioning strategy.<\/p>\n

Gerrit Kazmaier<\/strong>\u00a0\u00a0president of Product and Technology at Workday<\/p>\n

If you\u2019re serious about creating a product that stands out, resonates, and drives growth, this book is your blueprint. April Dunford doesn\u2019t just teach positioning\u2014she rewires how you think about it. This book is a must-read for anyone who wants to connect with customers and win in the market.<\/p>\n

Bobby Moesta<\/strong>\u00a0co-founder and president of The Re-Wired Group, and co-creator of the Jobs to Be Done theory<\/p>\n

This book is a must-read for anyone serious about winning in a crowded market. April Dunford\u2019s positioning methodology is deceptively simple\u2014and incredibly effective. I\u2019ve used it at both Google and IBM, and it works. Read this book. Apply what\u2019s inside. Your competitors will\u2014if you don\u2019t get there first.<\/p>\n

Bruno Aziza<\/strong>\u00a0Group VP of Software (Data, AI, Automation, and Security) at IBM<\/p>\n<\/div>\n

\n
\n

April Dunford<\/strong>\u00a0is the world\u2019s foremost expert in positioning for B2B technology companies. April helps companies make complex products easy for customers to understand and love. After a twenty-five-year career leading marketing teams at a series of fast-growing startups, she has consulted with over three hundred technology companies including Google, IBM, Postman, Epic Games and others. April is the author of the acclaimed positioning book\u00a0Obviously Awesome<\/i>\u00a0and the sales classic\u00a0Sales Pitch<\/i>. www.aprildunford.com.<\/p>\n<\/div>\n

\n
\n
ISBN<\/span>\u00a0978-1-99902-305-8
\n$24.95\u00a0CAD<\/span>\u00a0\u2022<\/span>\u00a0$17.95\u00a0USD<\/span>
\nPublished FEBRUARY 12TH, 2026<\/span><\/div>\n
5.5 x 8.5\u00a0\u2022<\/span>\u00a0198\u00a0Pages<\/span>
\nPAPERBACK, EBOOK, AUDIOBOOK<\/span><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How to Nail Product Positioning so Customers Get it, Buy it, Love it<\/h2>\n
April Dunford<\/div>\n

You know your product is awesome\u2014but does anybody else?<\/strong><\/p>\n

In a crowded market, even the best products struggle to get noticed\u2014not because they\u2019re not great, but because your customers don\u2019t\u00a0get<\/i>\u00a0them. The problem isn\u2019t the product\u2014it\u2019s the positioning.<\/p>\n

In this second edition of her bestselling book,\u00a0Obviously Awesome<\/i>, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.<\/p>\n

You\u2019ll learn how to<\/p>\n

    \n
  • assemble the right team to tackle positioning,<\/li>\n
  • use a simple yet powerful five-step positioning process,<\/li>\n
  • ensure your positioning is highly differentiated from your competitors,<\/li>\n
  • identify your best-fit customers,<\/li>\n
  • test your positioning using a structured sales narrative,<\/li>\n
  • avoid common positioning mistakes that muddy your message.<\/li>\n<\/ul>\n

    Whether you\u2019re an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford\u2019s insights will help you find your awesome, so that your customers can too.<\/p>\n","protected":false},"featured_media":389,"template":"","meta":{"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":400,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","omw_enable_modal_window":"enable"},"product_brand":[],"product_cat":[15,37],"product_tag":[],"class_list":["post-80","product","type-product","status-publish","has-post-thumbnail","product_cat-books","product_cat-self-help","entry","has-media","first","outofstock","shipping-taxable","purchasable","product-type-simple","has-product-nav","col","span_1_of_3","owp-content-center","owp-thumbs-layout-horizontal","owp-btn-big","owp-tabs-layout-horizontal","has-no-thumbnails"],"yoast_head":"\nObviously Awesome - ZendegiPress.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zendegi.com\/press\/product\/obviously-awesome\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Obviously Awesome - ZendegiPress.com\" \/>\n<meta property=\"og:description\" content=\"How to Nail Product Positioning so Customers Get it, Buy it, Love it April Dunford You know your product is awesome\u2014but does anybody else? 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