{"version":"1.0","provider_name":"ZendegiPress.com","provider_url":"https:\/\/zendegi.com\/press","author_name":"sitemodir@outlook.com","author_url":"https:\/\/zendegi.com\/press\/author\/sitemodiroutlook-com\/","title":"Obviously Awesome - ZendegiPress.com","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"7AXm4XUzA4\"><a href=\"https:\/\/zendegi.com\/press\/product\/obviously-awesome\/\">Obviously Awesome<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/zendegi.com\/press\/product\/obviously-awesome\/embed\/#?secret=7AXm4XUzA4\" width=\"600\" height=\"338\" title=\"&#8220;Obviously Awesome&#8221; &#8212; ZendegiPress.com\" data-secret=\"7AXm4XUzA4\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/zendegi.com\/press\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/zendegi.com\/press\/wp-content\/uploads\/2016\/08\/ObviouslyAwesomeUpdatedExpanded_WEB-Resized-768x1187.jpeg.webp","thumbnail_width":768,"thumbnail_height":1187,"description":"How to Nail Product Positioning so Customers Get it, Buy it, Love it April Dunford You know your product is awesome\u2014but does anybody else?  In a crowded market, even the best products struggle to get noticed\u2014not because they\u2019re not great, but because your customers don\u2019t\u00a0get\u00a0them. The problem isn\u2019t the product\u2014it\u2019s the positioning.  In this second edition of her bestselling book,\u00a0Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product make sense to the right people, and fast. Drawing on more than two decades of launching and positioning products in tech and beyond, Dunford offers a proven, repeatable approach to positioning your product, complete with updated examples and fresh insights drawn from her real-world consulting work.  You\u2019ll learn how to   assemble the right team to tackle positioning,  use a simple yet powerful five-step positioning process,  ensure your positioning is highly differentiated from your competitors,  identify your best-fit customers,  test your positioning using a structured sales narrative,  avoid common positioning mistakes that muddy your message.  Whether you\u2019re an entrepreneur, marketer, or salesperson struggling to bring inventive products to market, April Dunford\u2019s insights will help you find your awesome, so that your customers can too."}